AS COFFEE’S THIRD WAVE ASCENDS INTO HIGH SCIENCE AN IMPORTANT QUESTION REMAINS.

Do we actually need all these fussy flavour profiles and extraction techniques?  Is the social conscious guilting about who grows the beans even real? And what’s all this about the equator?

People are baffled, bewildered and paralysed with fear that they might be doing coffee all wrong.

Somebody has to
    change things.

Yes, this is an excellent locally roasted blend made from highest quality coffee beans. 

Yes, those beans were grown somewhere hot. 

Yes, the taste is smooth and satisfying and the pack even looks cool in your kitchen.

SO, FORGET ALL THAT
STUFF YOU NEVER
NEEDED TO REMEMBER
ANYWAY.

just get some coffee.